Why Scent?

Of the five senses that we possess, the last two - the chemical senses: taste and smell - are the most deep-rooted in our experiential world and psyche and, at the same time, the least understood. With the exception of the sensations ofsweet, sour, bitter, salty, umami (savory) - sensations which originate on the surface of the tongue - taste involves smelling through the back of the throat and, like the sense of smell, makes the connection through the nose and on to the most primitive parts of the brain via the olfactory epithelium. The resulting unique "hard-wiring" of these senses in humans leads to the "transporting" of our psyche to times and places long ago, with layers of memories both rich and full suddenly "revived" in such real and vivid detail that it is as if we had been transported instantly and magically back to that precise time.

The Scent Sciences platform enables us to utilize these sensory portals by combining them with various media and seamlessly integrating them in order to heighten the sense of reality to degree never before achieved. Words fail but experiencing the with/without differences communicates perfectly.

• Watch a movie; then watch the same movie again this time with scents added to the experience at critical moments.

• Walk into a home that is for sale; walk into the same home with the smell of apple pie (baking in the kitchen).

• Approach a touch screen video display of Chanel fine fragrances; approach the same display with the fine fragrances available to be smelled with a touch of a finger on the screen.

• Play Tomb Rider; re-play it with experientially-accurate smells being offered at key times during game.

• Slide into your 911 and take off like the wind; add the smell of the ocean and BE the wind.

• Listen to music in your surround sound theater; add elegantly simple but beautiful smells and start composing your own symphony.

• Your iPhone rings and you take the call; you smell Chanel Allure - its her calling!

• You take the $$ from the ATM machine; you turn around and head to the nearest Starbucks looking for the Affogato that you just experienced.

• You taste the Domaine Chandon Brut Rose; you use the touch screen display and select the key notes that have been recognized in this year's vintage.

• You walk into your home and turn on the lights; you walk in and the fresh smell and clean smell lets you know you are, indeed, home.

• You recline to your yoga mat; there is nothing but your breath and the harmonic, resinous notes that envelope you.

Whether it is entertainment or work or shopping or dining or driving a car or meditating or breathing or exploring the world from anywhere else in the world, the answer to the question - Why Scent? is: because it transports us so effortlessly - spiritually, emotionally, and intellectually - to where we want to be taken.